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    Pricing

    One subscription.
    Calm water.

    Pick the plan that fits today. Upgrade when your setup grows. Manage or cancel in your Apple subscription settings.

    Available on iPhone and iPad Optional subscriptions Manage through Apple
    Always free1 water body · 5 tests/month · AI tips

    Basic

    Perfect for getting started

    $8.33/mo$9.99
    Billed $99.99/yr · save $19.89 vs monthly
    View subscription options
    Includes
    • 1 water body (pool, spa, aquarium, or pond)
    • 10 test logs per month
    • AI recommendations
    • Basic smart scheduling
    Most loved

    Plus

    Most popular for hobbyists

    $12.00/mo$14.99
    Billed $143.99/yr · save $35.89 vs monthly
    View subscription options
    Everything in Basic, plus
    • 3 water bodies
    • Unlimited test logs
    • AI recommendations
    • Ally remembers your setup
    • Smart scheduling
    • Equipment tracking
    • Custom notifications

    Gold

    For serious enthusiasts

    $20.83/mo$24.99
    Billed $250.00/yr · save $49.88 vs monthly
    View subscription options
    Everything in Plus, plus
    • 10 water bodies
    • Unlimited test logs
    • AI recommendations
    • Smart scheduling
    • Equipment tracking
    • Multi-system management
    • AI habit learning
    • Export water history (PDF/CSV)

    Connected device integration is Coming Soon. Gold subscribers receive first access when it becomes available.

    U.S. reference prices. Apple shows the final localized price, and any eligible introductory offer, before purchase.

    Business

    Running multiple sites?

    Unlimited water bodies, team dashboards, API access, and a dedicated Ally rep. Built for service pros, aquascaping studios, and multi-location operators.

    Talk to salesReply within one business day
    What you actually get

    Less spent, less guessed.
    More time with your water.

    01

    Time back

    Photo a test strip, dose, done. Ally takes the chemistry, scheduling, and forum digging off your hands.

    Log a test right from your iPhone.

    02

    One place for water care

    Keep test results, reminders, and guidance together in Ally.

    Aquariums, pools, spas, and ponds in one account.

    03

    Stay ahead of changes

    Weather context, drift warnings, and reminders help you review changes earlier.

    Push alerts when parameters trend out of range.

    Compare every plan

    The full picture, side by side.

    FeatureBasicPlusLovedGoldBusiness
    Basics
    Water bodies (pools, spas, aquariums, ponds)1310Unlimited
    Test logs per month10UnlimitedUnlimitedUnlimited
    AI recommendations
    Scheduling & Tracking
    Smart schedulingBasic
    Equipment tracking
    Custom notifications
    Advanced Features
    Ally Chat Memory
    Multi-system management
    AI habit learning
    Connected device integrationComing Soon
    Export water history
    Species-specific guidanceComing SoonComing Soon
    Business Features
    Team dashboards
    Multi-location support
    API integrations
    Dedicated Ally rep
    Priority AI support

    Manage your subscription through Apple.

    Eligible new subscribers may receive an introductory 7 day trial. Apple confirms eligibility and terms before purchase, and you can manage or cancel your subscription anytime in your Apple subscription settings. Your data stays yours to export.

    Check eligibility

    Questions before you commit?

    The most common ones are answered. The rest, we'll answer ourselves.

    Read the FAQTalk to a human